Funnel Hacking Live is coming back — but only once. Russell Brunson has announced a one-time encore event, Funnel Hacking Live AI, taking place September 21–23, 2026 in Las Vegas, Nevada. Unlike the massive 5,000-person conferences of the past, this event is intentionally intimate: just 1,942 total seats in a theater-style venue, with over 200 already claimed before general ticket sales opened. The focus is singular — showing entrepreneurs exactly how to combine funnel strategy with artificial intelligence to achieve what Brunson calls "infinite scale and infinite leverage."
Why FHL Went Away — and Why It's Coming Back Now
Fourteen months ago, Funnel Hacking Live 10 wrapped up as "The Last Dance." The decision to pause wasn't a sign of failure — by any measure, FHL had been a decade-long success, with over 30,000 entrepreneurs walking through its doors and 3,500 people collecting awards on stage. The pause was deliberate. Brunson and his team wanted space to stop teaching the old playbook and actually figure out the new one.
That new playbook is AI. Over the past year-plus, Brunson says his team has embedded AI tools into every division of the business — not as an experiment, but as core infrastructure. The result has been some of the most profitable months in the company's history. The insight driving the event is straightforward: AI alone is a crowded conversation, but AI viewed through the lens of funnel strategy is a different and more powerful framework entirely.
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Video recap of Funnel Hacking Live history, showing the Celebrity Ballroom venue and highlights from past events
Watch at 08:45 →
A Smaller Room, a Bigger Opportunity
The venue is the Fontainebleau in Las Vegas — a theater-style space that Brunson says creates a fundamentally different experience than the sprawling hotel ballrooms FHL previously occupied. With tiered seating wrapping around a central stage, every attendee feels close to the action. It's a format Brunson has wanted to try for years.
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Interior shots of the Fontainebleau theater venue showing tiered seating layout
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Seat availability breaks down as follows:
- VIP Floor (couches, 5 seats each): Nearly sold out — only three couches remaining at approximately $25,000 per couch
- Level 1 (bottom section): $1,297 per ticket
- Level 2 (middle section): $1,097 per ticket
- Level 3 (top section): $1,000 per ticket
With 222 seats already claimed through early VIP sales, approximately 1,720 seats remain for general sale. Given that the FHL waiting list exceeds 10,000 people, sellout is expected quickly.
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Seat map showing the theater layout with level designations and available sections
Watch at 25:30 →
How Ticket Sales Are Being Released
Rather than a single chaotic drop, tickets are being released in priority waves to give longtime community members first access. The rollout schedule runs on Mountain Standard Time:
- Noon MST: Inner Circle members and award winners
- 2:00 PM MST: Coaching clients, 2CCX members, Prime Movers, and certification program students
- 4:00 PM MST: Everyone on the early bird list at funnelhackinglive.com/earlybird
- 6:00 PM MST: General notification to all registered contacts
Seating is assigned — buyers choose their specific seats through a third-party ticketing platform, eliminating the chaotic open-floor stampedes that became infamous at past events. There are no virtual tickets. Attendance is in-person only.
What to Expect at the Event
Brunson is holding the speaker lineup close for now, but the content direction is clear: this event will demonstrate how to build funnels that run themselves using AI systems, show the specific tools and workflows his team is using internally, and provide the kind of community-driven learning that no online format can replicate. The awards ceremony — including Two Comma Club and Two Comma Club X recognition — will also take place, making the networking component as valuable as the stage content.
The core argument Brunson keeps returning to: the same compression that took funnel-building from a ten-person development team down to one person with ClickFunnels is now happening again. AI is collapsing the number of people required to run a business at scale. Entrepreneurs who understand both funnels and AI will be positioned to do the work of fifty people. Those who don't will be left behind by those who do.
How to Secure a Seat
The first step is getting on the early bird list at funnelhackinglive.com/earlybird. Once on the list, watch for a text or email notification during the wave corresponding to your relationship with the ClickFunnels ecosystem. When that notification arrives, move immediately — the seat selection interface lets you choose your exact location in the theater, but desirable spots will go fast given the volume of people waiting.
As Brunson put it, quoting Napoleon: "Successful people make decisions quickly and change their minds slowly. Unsuccessful people make decisions slowly and change them often." For a room this size, with a waiting list this large, that principle applies directly.
